Affiliate marketing is a type of marketing where an established business or person markets your ideas or products. This can be a paid partnership or merely a symbiotic relationship between the two.

So now to the question of whether affiliate marketing is really necessary for a business:. When we do social media marketing, the main hurdle one faces is aligning the right target audience for the ads to show up on their screen. We might spend thousands on ads, but if the ad metrics are not set right, your target audience will never hear you screaming.

That’s where affiliate marketing comes in. If you could find an already established business with the right target audience, or if you think marketing your product along with theirs will be beneficial to you both, you could get into an arrangement to promote each other’s businesses. However, an important thing to remember is that this isn’t a substitute for digital marketing. Digital marketing is always a healthy option to maintain a brand’s online footprint.